Apple co-founder Steve Jobs cultivated a streamlined strategy that focused on a few products suited for all its markets. The iPhone maker may, however, have to change in order to regain the growth momentum it has lost in China.

Currently, analysts and ex-employees hold the view that Apple’s streamlined strategy has failed the tech giant in China, The Wall Street Journal reports. This is because the approach has left the company unable to adapt to the local user habits and preferences.

Sales of the iPhone Falling by Double Digits in China

Source: AP Photo / Ng Han Guan

In the most recent quarter, Apple’s sales in the Greater China region declined by 27% to slightly over $13 billion. This was largely attributed to falling iPhone sales in Apple’s second-largest market after the U.S.

To improve iPhone sales in China, it has been suggested that Apple start developing smartphones specifically suited for this market. Chinese smartphone makers like Huawei currently have an edge over Apple in the world’s most populous country as they are more attuned to local needs and tastes.

One misstep that Apple is said to have taken with regards to China was failing to introduce a dual-SIM smartphone as soon as a need was identified. Apple only introduced the dual-SIM smartphones in September despite the company’s Chinese team having proposed the idea in 2012. In China, around 93% of the smartphones have the dual-SIM feature.

Dual-SIM Smartphones – Two Networks, One Handset

The feature is popular because it allows users to be served by two networks on one phone. This allows users to separate their professional and personal lives, for instance. Users also enjoy wider network coverage since if one network is spotty in one region they can rely on the alternative.

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