At last, investors can soon buy shares in a space-travel company. Richard Branson is the first-mover. The billionaire is opening up Virgin Galactic to outside investment in an upcoming IPO. The deal is expected to happen before year-end, keeping the IPO ball rolling in 2019.

It is a boon for all of private-sector space travel – not only Richard Branson’s company – as it thrusts other players including SpaceX and Blue Origin further into the spotlight. It might similarly set off a wave of IPOs in the space-travel industry, though Elon Musk probably has reservations about bringing a second company to market where he would be under greater scrutiny by the U.S. SEC.

Branson, who is not the least bit afraid to share the spotlight, told CNBC:

“It’s a very, very, very exciting time for space with Virgin Galactic, with what Elon’s doing, what Jeff Bezos is doing, with what Boeing are doing. And the investment community is beginning to take a lot of interest in it….We believe it will be one of the big new industries of the future.”

Wall Street and Space Travel

Elon Musk and Jeff Bezos have both brought companies public before – Tesla and Amazon. It’s within the realm of possibility that they would do it again. Now that Branson is doing it, he’s going to up the ante and we’re going to begin seeing more Wall Street reports on space tourism.

Elon Musk is similarly exploring sending people to space on his Crew Dragon spaceship, and if Branson’s company is indicative of the type of demand for space travel, sales could come pouring in. Branson believes his company has a leg-up on the competition because his spaceships resemble airplanes more than rockets and they have a first-mover advantage. Musk’s SpaceX, however, is worth a cool $30 billion, Branson notes on CNBC.

Musk’s space efforts have been focused on the commercial side of thing but he would like to expand into space tourism, as well, having reportedly said:

“And I think it’d be pretty cool if people went to space station on an American vehicle as well. I think that’s something that we’ll do, and NASA’s very supportive of that.”

Richard Branson’s Space Company Attracts $800 Million Already

Space travel may be a futuristic concept but it is a lot closer than you might think. Virgin Galactic has a pipeline of “more than 600 people” and has attracted some $80 million in deposits to its coffers from global customers even before opening space travel to the public (though they have sent five people so far.) Virgin Galactic plans to launch commercial operations within 12 months.

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